|
Software licensing has never been more complex, or more critical to your business. OCS helps you address the key software licensing issues that impact success:
Reaching the underserved SMB market - Small and medium-sized companies represent 48% of the IT spend. They invest a greater percentage of their revenues on IT than large enterprises. Effectively selling to this market requires changes in your approach. A growing number of SMBs are investing in software-as-a-service (SaaS). Given their risk aversion to large upfront outlays of cash for perpetual licensing, they prefer to buy software and support on a subscription basis. These software licensing issues require a flexible, scalable subscription software management infrastructure. Are you ready?
Open source is maturing - Open source players are adopting the subscription sale of supported software as their de-facto business model. Managing time-based entitlements in a flexible manner that allows co-termination of entitlements and automated, low-touch renewal processes is difficult. To do it correctly you need the right, most flexible infrastructure. How do you ensure this?
You've put the clamps on piracy - You deployed a licensing technology that allows you to protect your software, but now you have to administer the keys. That means managing temporary demo keys, issuing permanent keys, tracking keys through business mergers, deploying seats to global organizations, and moving licenses as your customers adopt server technology. The complexity of managing these valuable, but intangible, assets grows exponentially. Manual systems are not up to the challenges presented by these software licensing issues. Customizing existing business systems is expensive and typically inflexible. Is your back-office system specialized enough to handle key activation management?
The channel is critical - To cost-effectively reach the SMB market and to provide the value add needed to sell more to large enterprises, you need an effective channel. Are you providing your partners the tools they need to efficiently renew your contracts? Do you know who is really buying your products once they enter the channel? Channel cooperation and transparency are critical to maintaining a competitive advantage. How do you achieve it?
Customer satisfaction - It's a 24 x 7 self-service world. Your end-customers and channel require the ability view entitlements, activate software seats and renew their subscription entitlements from anywhere, any time. A central repository of up-to-the-minute entitlement data is essential for smooth licensing operations and sales. Are you providing secure web-based tools for commerce and administration?
Effective licensing depends on the friction-free interplay of entitlements, pricing, channel transparency, and 1:1 customer relationships. Are you in control of all of these software-licensing issues, and all these moving parts? With OCS you can be. We can help you provide your internal organization, channel partners and customers with a continual, 360-degree view of your license and entitlement business quickly, easily and securely.
|
